There are three basic parts to any set of SEO techniques that can affect how your website’s Google rankings turn out – the keyword list you have, the density with which you use the keywords, and how many links from other websites direct to your website.
Keyword density is something that everyone seems to believe they intuitively understand. The more keywords or keyword phrases you use, the denser they are, right? Well, yes and no. There is one more teeny tiny detail that needs your attention here – where exactly you put those words counts just as much as quantity does.
Let’s look at the list of places on your webpage where your keywords would best benefit you. And this is a varied bunch of places.
The title tag is crucial
To begin with, the title tag of the page needs to have the main keyword phrase. The title tag however is not the blue title bar top of the browser that includes a description of the content of the website. The title tag is what shows up on a Google search results page in bold blue.
Along with this, the meta-description tag is pretty important too. This is what appears under the main blue heading on a search engine result. If you customize the meta-description tag for each page for the keyword in there, nothing could be better. And then of course, the actual page title needs to include your keyword phrase.
Once you get to the actual web page, it isn’t all the same to the search engine wherever it appears. If the keyword phrase appears on the bottom of the page, Google figures that the page really isn’t about that keyword. If it could go that long without needing to use it.
The domain name you use essentially could be anything; but not as far as the search engine is concerned. If you could possibly put your best keyword phrase right into your URL, there’s quite nothing like it.
And nearly the same thing, the filenames for your pages and their matching image files can be great places to stamp your keyword phrases on. Page filenames will show up on the URL, and that could be something that really works for you.
If you have a website that is absolutely focused on a niche in content, where you place your keywords could really go to work for you. For more detail on these SEO techniques and others, try Google’s Webmaster guidelines. You’ll probably find no more comprehensive a guide on the web.